The AI Opportunity Catalog: A Repository of Business Use Cases
This document is a repository of practical AI applications designed to inspire ideas and demonstrate the breadth of what is achievable with current technology. It is organized by business function to help leaders identify opportunities relevant to their teams.
Marketing & Communications
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Personalized Email Campaigns | Generative AI (LLM) | Copy.ai, Jasper, Klaviyo AI, Mailchimp AI | Marketing, E-commerce |
| Ad Copy & Variant Generation | Generative AI (LLM) | Jasper, Anyword, Omneky | Marketing, Performance Marketing |
| Social Media Content Creation | Generative AI (LLM, Image Models) | Buffer AI, Hootsuite (OwlyWriter AI) | Marketing, Social Media, Comms |
| Market Research Synthesis | LLM, Vector Search | Gemini, Perplexity, ChatGPT (with browsing) | Marketing, Strategy, Product |
| SEO Keyword & Topic Clustering | LLM, NLP | SurferSEO, MarketMuse, Clearscope | Marketing, SEO, Content |
| Brand Sentiment Analysis | Classification, NLP | Brandwatch, Sprinklr, Talkwalker | Marketing, PR, Comms |
| Predictive Audience Segmentation | Classic ML | HubSpot (Predictive Lead Scoring), Pega AI | Marketing, CRM |
| Image & Video Generation | Diffusion Models, Generative AI | Midjourney, RunwayML, Synthesia, DALL-E 3 | Marketing, Creative, Design |
Sales & Business Development
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Automated Lead Scoring | Classic ML | Salesforce Einstein, HubSpot, Zoho CRM | Sales, Business Development |
| Meeting Transcription & Summary | Speech-to-Text, LLM | Gong, Chorus.ai, Fathom, Otter.ai | Sales, Account Management, Success |
| Sales Call Coaching | NLP, Speech-to-Text | Gong, Outreach, Salesloft | Sales, Sales Enablement |
| Personalized Sales Outreach | Generative AI (LLM) | Lavender, Regie.ai, Clay | Sales, Business Development |
| CRM Data Enrichment | NLP, Vector Search | Clearbit, ZoomInfo, Apollo.io | Sales Ops, Sales |
| Proposal & RFP Generation | Generative AI (LLM) | PandaDoc, Gemini, ChatGPT | Sales, Bid Management |
| Competitor Intelligence Alerts | NLP, Web Scraping Automation | Crayon, Kompyte | Sales, Strategy, Product |
Customer Support & Success
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Intelligent Support Chatbots | LLM, Vector Search (RAG) | Intercom (Fin), Zendesk AI, Ada | Customer Support, Success |
| Ticket Triage & Routing | Classification, NLP | Zendesk AI, Freshdesk (Freddy AI) | Customer Support, Support Ops |
| Automated Ticket Summarization | Generative AI (LLM) | Zendesk AI, Forethought | Customer Support |
| Sentiment Analysis on Feedback | Classification, NLP | Zendesk AI, Stella Connect, Medallia | Customer Support, Product, CX |
| Knowledge Base Answer Generation | LLM, Vector Search (RAG) | Guru, Notion AI, Moveworks | Customer Support, Success, Ops |
| Voice Agent Assist (Real-time) | Speech-to-Text, NLP | Cresta, Balto, Amazon Transcribe | Customer Support (Call Centers) |
| Predictive Churn Risk Analysis | Classic ML | Gainsight, Catalyst, ChurnZero | Customer Success, Account Mgmt |
Operations & Supply Chain
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Demand Forecasting | Classic ML (Time Series) | Anaplan, SAP Integrated Business Planning | Operations, Supply Chain, Finance |
| Visual Quality Control | Computer Vision | Landing AI, Cognex, AWS Panorama | Operations, Manufacturing |
| Process Mining & Optimization | Process Mining, NLP | Celonis, UiPath Process Mining | Operations, Process Excellence |
| Automated Invoice Processing | OCR, NLP, Classification | ABBYY, Rossum, Nanonets | Operations, Finance, Accounts Payable |
| Inventory Optimization | Classic ML, Reinforcement Learning | Netstock, Oracle NetSuite | Operations, Supply Chain |
| Route Optimization | Optimization Algorithms | Samsara, Motive, Google Maps Platform | Logistics, Operations |
| Supplier Risk Assessment | NLP, Classic ML | Interos, Resilinc, riskmethods | Procurement, Supply Chain |
Human Resources
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| CV / Resume Screening | NLP, Classification | Greenhouse, Lever, Workday Recruiting | HR, Talent Acquisition |
| Automated Interview Scheduling | NLP, Automation | Paradox (Olivia), Calendly, GoodTime | HR, Recruiting |
| Internal Knowledge Search | LLM, Vector Search (RAG) | Glean, Microsoft 365 Copilot, Guru | HR, IT, All Departments |
| Employee Onboarding Workflows | Generative AI (LLM) | Enboarder, ServiceNow | HR, People Ops |
| Employee Sentiment from Surveys | NLP, Topic Modeling | Culture Amp, Peakon (Workday), Qualtrics | HR, People Analytics |
| Job Description Generation | Generative AI (LLM) | Textio, Datapeople, LinkedIn Hiring Tools | HR, Talent Acquisition |
| Personalized Learning Paths | Classic ML, Recommendation Engines | Degreed, LinkedIn Learning, Cornerstone | HR, Learning & Development |
Finance & Legal
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Financial Fraud Detection | Anomaly Detection, Classic ML | Stripe Radar, Feedzai, Anodot | Finance, Risk |
| Expense Report Auditing | OCR, Classification | SAP Concur, Expensify | Finance, Accounting |
| Contract Analysis & Review | NLP, LLM | Ironclad, Evisort, Luminance | Legal, Procurement, Finance |
| Legal eDiscovery | Vector Search, NLP, Classification | Relativity, Disco | Legal, Compliance |
| Regulatory Compliance Monitoring | NLP | LexisNexis Regulatory Compliance, Ascent | Legal, Compliance, Risk |
| Financial Forecasting & Modeling | Time Series Analysis, Classic ML | Anaplan, Pigment, DataRails | Finance (FP&A) |
| Automated Accounts Reconciliation | OCR, NLP | BlackLine, FloQast | Finance, Accounting |
IT & Engineering
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Code Generation & Assistance | Generative AI (LLM) | GitHub Copilot, Cursor, Amazon CodeWhisperer | Engineering, IT |
| Automated Code Review | Static Analysis, LLM | Code-GPT, Snyk, SonarQube | Engineering |
| Technical Documentation Writing | Generative AI (LLM) | Mintlify, ReadMe, Notion AI | Engineering, Product |
| Automated Bug Detection | Classification, Anomaly Detection | Sentry, Datadog | Engineering, QA |
| Incident Response Summarization | Generative AI (LLM) | Datadog, PagerDuty, Blameless | IT Ops, SRE, Engineering |
| API Integration & Workflow Building | Low-code/No-code, NLP | n8n, Make, Zapier | IT, Operations, Business Systems |
| Cybersecurity Threat Detection | Anomaly Detection, Classic ML | Darktrace, CrowdStrike | IT Security, Cybersecurity |
General Leadership & Productivity
| Use Case | AI Approach | Example Off-the-Shelf Tools | Primary Departments |
|---|
| Meeting Summaries & Action Items | Speech-to-Text, LLM | Fathom, Otter.ai, Google Meet, Zoom AI Companion | All Departments, Leadership |
| Internal Document Search | Vector Search (RAG), LLM | Glean, Microsoft 365 Copilot, Notion AI | All Departments |
| Brainstorming & Idea Generation | Generative AI (LLM) | Miro AI, FigJam AI, ChatGPT | All Departments |
| Project Planning Assistance | Generative AI (LLM) | Asana AI, Motion, Notion AI | All Departments, Project Management |
| Presentation Generation | Generative AI (LLM) | Gamma, Pitch, Tome | All Departments |